It doesn’t matter how many emails you send
It doesn’t matter how many emails you send, posts you write, live streams you do, there are going to be times when you don’t get much engagement.
Sometimes, you don’t get any engagement at all: no responses, no “likes”, no comments. It will likely feel like you’re just talking to yourself.
You may feel disheartened.
You may feel like it’s pointless to keep going on.
You may feel like you’re wasting your times.
But do it anyway.
Keep writing, keep speaking, keep showing up.
Because I promise you SOMEONE is watching.
Maybe not live and at the moment, but they’re watching.
Maybe they’re not commenting or “liking”, but they’re watching.
Maybe they’ve never spoken to you before, but they’re watching.
It doesn’t matter what the size of your Facebook group is, your Instagram page, or email list.
Even if you only have 5 people that consume your content, you still have 5 people that consume your content, we all started somewhere.
For every person that comments on your post, know that there are at least 10 other people who read that same post and loved it, but didn’t say anything.
Remember the lurkers!
They are there, watching. The observers. The people who, one day, finally decide to take you up on one of your offers and when you see their payment come through, you wonder “who is this person?” – you’ve likely had this happen before, right?
That’s one of your lurkers and they are a prime example of why you need to show up every day, even if you never seem to get much engagement.
They are getting VALUE from you.
That’s why they keep coming back, over and over again. That’s why they eventually buy from you. Because of the value that you’ve consistently given, day after day, regardless of whether or not you get any comments or “likes” on your content.
I’m a lurker myself, I know that when people stop posting and sharing, I start wondering and wishing they would post again. I’m waiting for and expecting their words because their words are valuable to me. Just like your words are valuable to your audience.
I’ve invested over $8k for an event by lurking. I had been following this person for a while and then one post hit me, spoke to me so deeply that I just had to attend…so I connected and that day invested over a FB messenger.
Believe it or not, what you have to say is important. What you have to say is relevant. What you have to say is needed. Someone needs your words right now – BADLY. Speak to them!
Give them what they need, which is you, your presence, and what’s on your heart to share.
Don’t worry about what to say. That doesn’t matter so much as you just speaking the words you hear inside of you that you know must be said.
Those lurkers that follow and love you, don’t care so much about WHAT you say, just that you commit to saying it, whatever IT is. I
t’s always what they need to hear at that moment and they know it. That’s why they follow you.
They need to be in your presence because it either inspires, entertains or educates in a way that feels incredible to them. That’s why they keep coming back for more every single day.
Your words have power.
And YOU matter to so many more people than you could possibly imagine.
Keep showing up. Keep speaking. STOP paying so much attention to the likes and comments and focus more on being visible and speaking your truth each day. I promise you that people are listening.
I’m sure you get this.
I had a new client start last week and I was asking her about when she received the most leads, her reply was:
’When I was being consistent, showing you daily and I had an ad which resulted in over 16 new clients in a few weeks’
Then the light bulb moment.
Guess what she stopped doing.
She stopped showing up daily.
Great lesson in that for everyone.
Have a wonderful week,