There has never been a time better than today
There has never been a time better than today
There has never been a time better than today to make a difference in the fitness industry AND make more money.
I believe making money online is easy. Why? Because that’s how it’s always been for me, in the multiple businesses I’ve created over the last 18 years.
I know this isn’t the case for a lot of people. I know that for some, making money online is the hardest thing they’ve ever done.
Many people don’t stick around long enough to see their efforts pay off.
Many more don’t ever get results because they don’t employ the right strategies to succeed.
Which is really sad because everyone starts out with good intentions.
I’m going to share with you my strategy for becoming VISIBILE in only 30 days.
If you’re already feeling skeptical, this won’t work for you. You must believe it’s possible.
Let’s get you visible!
Get clear on your message. What do you really want to share with the world? If you were on your death bed, what would you say with your last dying breath?
Get clear on your mission. What is your big WHY? Why do you want to share this message with the world? Why is that important to you? What is the mission behind it?
Decide on your one-liner. When people ask you the question “what do you do?”, how will you answer that in a way that showcases both your message and your mission?
How will you help people? What are you really good at? What is something that people ask you for your advice on all the time? What do you LOVE speaking about? And how will you help others with it so that THEY become really good at it, too?
Brainstorm ideas. What is the first big story you will share? What will you say that will draw attention from your ideal community members and clients? Write down at least 30 different things you can speak & write about that will capture their attention.
Create your community & join 3-5 others. Set up your email list. Create a Facebook group. Post your first piece of content in your group. Create a Facebook page. Post your first piece of content there, too. Invite people to share it if they find it valuable.
Introduce yourself. In the 3-5 Facebook groups you just joined, go and introduce yourself. Share a photo of yourself (one that shows you in your natural state, not a fancy pro photo that makes you appear unapproachable), your one-liner, and a short story about how you got to where you are today, and how you are now on a mission to _______. Don’t forget to share your big message! Give some kind of tip to prove your expertise. Keep it short and sweet.
Create opt-in content. From your list of 30+ things to speak and write about, choose the BEST one, and turn it into a free opt-in that you will use to grow your email list. Create the content (PDF, audio recording, e-Book, video series, whatever – just keep it short and easy to digest). Set up the landing page for this opt-in, as well as the email sequence that will go out immediately after someone opts in.
Set up an AD. In Facebook, create and set-up an ad for your new opt-in. Invest as much money as you can into it, since this will be the catalyst in growing your community at lightening speed. Test and tweak, do NOT set it and forget it. Keep improving.
Be everywhere. Join social media platforms (Facebook, Twitter, Instagram, Snapchat) and create & share content there on a daily basis. Remember that not everyone is everywhere. People are usually on 1 or 2 platforms a day, and if you’re not on those platforms, they won’t see your content.
Get involved. In the 3-5 Facebook groups you joined, make sure you show up every day and get involved with the content being posted in there. Engage on at least 10 posts per day. Leave thoughtful comments. Give advice when asked. Be present. Show them you’re the expert they need in their lives.
Pump out the value. In your own group, share a minimum of 3x per day with TONS of valuable content for your community. Again, show them that you’re the expert they need. Make it clear that you know your stuff. Always include your message, as it will resonate with your soulmate community. With your email list, aim to email your list daily, with incredible value, but even 3x per week is fine to start. Just remember that the more you’re present in their life, the more they will pay attention to you. More is better!
Sell what you’re good at. You know that thing you said you were really good at? This is your time to monetise that skill. Create content around it, package it up, and sell it to your community when you’re pumping out that value. Give them the opportunity to buy every time you create something of value for them (free or not).
Go live! Get on Facebook live streams daily, even if only for 15 minutes a day, and give even more value to your community. Do it on your Facebook page, and while you’re live, go and share that livestream on your personal profile and in your Facebook group. Make sure you always have a call-to-action during each livestream, whether that’s to buy something, opt-in to your latest freebie, or join your community. Email the recording of this livestream to those on your email list. Also: Go LIVE on Twitter & Instagram, too!
Collect emails at every opportunity. The focus should always be on growing your list. Every day you need to take serious action on adding more names to your email list (as well as your Facebook group, but this isn’t nearly as important as your email list). There are many ways to grow your email list: webinars, teleclasses, summits, Facebook ads, promotion of opt-ins across social media, etc.
Collaborate with others. From those you have built connections and relationships with, start collaborating with them in some way, if possible. Promote each other on social media. Find ways to help each other out.
Let them all in. Allow your community to go behind the scenes in your life and business. Show them that you’re a real person. Talk about your struggles and what you’re learning from them. Talk about your big wins and how you’re cheering them on to get similar wins themselves. Use platforms like SnapChat and Instagram Stories to share short clips all day long about what’s going on behind the scenes. This will connect you in a BIG way to your community!
Take things up a notch. Increase the amount of content you’re distributing every day. Pump up the value and get it out there, in front of your ideal people. And remember, when it comes to content: The content is YOU. Your life. Your thoughts. Your ideals. Your visions and beliefs.
Create a new opt-in. Yes, I know you already made one. You need to make new ones all the time as people respond to different content. People expect new stuff from you all the time, so be prepared to give it to them (again, this shouldn’t be hard, as the opt-in is content, and the content is YOU). Promote it via Facebook ads, via all social media platforms, etc. Get it in their faces over and over again for the next 3 weeks, at which point you’ll create a new opt-in to promote.
Don’t forget to sell! Let people know about your offers, give the value and then give them the solution to move forward with you.
Continue to put yourself in front of new people. Join new Facebook groups. Start engaging with different/more people on social media platforms across the board. Keep showing up in new locations, spreading your message everywhere you go.
After 30 solid days of action.
30 days of content creation.
30 days of giving value.
30 days of showing up.
People will know exactly who you are and what you stand for, just by seeing your picture or hearing your name.
In just 30 days you will have made significant headway and you will be MUCH better off than those who like to take it slow, research, and observe when they’re first starting out.
If you keep this up.
If you follow this plan every 30 days.
If you don’t ever stop.
Your community will grow. Your social media presence will grow. Your impact will grow. Your influence will grow.
Your income will grow. Your publicity and visibility will grow.
And as a person, you will grow, too.